Five years ago Emirates, the world's fastest growing airline, was unknown in North America. ISM helped change that, introducing their New York to Dubai service while overcoming misperceptions and anxiety of New Yorkers about an airline from the Middle East.

We've followed that groundbreaking success with equally successful route launches in Toronto, Houston, and now Los Angeles and San Francisco.

We've also promoted the city of Dubai internationally with a campaign used by Emirates agencies from England to Japan. We're proud that Emirates gave ISM their highest agency rating last year, exceeding international giants like Saatchi, Publicis, and BBDO.