Abercrombie & Kent, one of the world's leading luxury travel brands, recently retained ISM to help enter the destination club market. (Destination clubs are an alternative to vacation home ownership.)

We took them from a blank page to a complete brand in just months, including an 80-page hard cover coffee table book, online, print and extensive collateral, as well as graphic standards and writing for their website. Our positioning, brand story and execution gave Abercrombie & Kent Residence Club a unique identity while still reflecting the parent brand.

From a company legendary for extraordinary adventures, Abercrombie & Kent Residence Club now offers the opportunity to own the extraordinary.